Final Project Results
Cruise visitors' satisfaction and the role of declared intent as a proxy for revisiting and recommending the destination
The objective of this research project is to explore the relationship between satisfaction with destination attributes and self-declared overall satisfaction, how overall satisfaction relates to declared behavioral intent, and, most importantly, to investigate the relationship between declared intent to revisit or recommend, and the subsequent actions taken by cruise visitors to Japan. This study was supported by the Japan Society for the Promotion of Science [KAKENHI, grant number 17K02135]. Any opinions, findings, and conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the author(s)’ organization, JSPS or MEXT.
Data for the study were collected in two phases. The first phase was completed in 2018 via 33 surveys conducted across multiple locations, stretching from Hokkaido in northern Japan to Okinawa in the south. The second stage was completed in 2022.
A detailed explanation and the results of the study are presented in the paper titled "Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior." The paper was featured in the Journal of Tourismology in 2023:
The final report submitted to JSPS provides further details on this study:
https://kaken.nii.ac.jp/en/report/KAKENHI-PROJECT-17K02135/17K02135seika/